Keeping your energy up from a busy day running your business can be ... well ... tiring.
So how do I do it? Take a listen - it's a different take on this old problem.
Daniel Latto
Advertising is dead.
Especially for the small business owner who wants a bigger bang for their buck.
Or even better, no 'buck' spent at all.
Content can do that for you.
We all have mobile phone devices and the ability to record video, and also audio.
Even people on housing benefit have smart phones - they're no longer classed as luxury items, but a part of the fabric of life.
So we have no excuse NOT to be creating content then.
But why aren't we? And what good would it do for us anyway ?
Take a listen Daniel Latto
So during a recent chat on Facebook, I was talking to a nice guy, but whose business had taken over his life.
His revenues were UP, but profits were DOWN.
Stress was UP, but time with family was DOWN.
Sometimes more turnover/revenues is not the answer.
Less money. More profit.
I know, it sounds all a bit 'Jerry Maguire' doesn't it (Have you seen that film yet?)
Anyway, take a listen, and let me know what you think.
Daniel Latto
Wherever you are right now, whatever you're up to, whatever you're doing; it s a result of the decisions and choices you have made thus far.
There is of course an argument for saying 'it's not your fault' - and you would be right ... once.
You may lose your job. And it's awful when that happens. But you're still responsible for having a job job in the first place with no alternative income streams.
That's your choice. It's been your decision. You could cut the coffee, the booze, the netflix account, the debt, the car (buy a bike) - there are always difference options.
This, is why your reality is what you DECIDE upon and to MAKE IT be.
Take a listen.
Daniel Latto
I think about money quite a lot, as let's face it, without out, we live a very limited life.
And I also think about people a lot, and how to help them more.
I see so many people who haven't got a grasp on where their money goes, and then complain about not being able to invest.
That old line of 'Well it's alright for you because' - but look, I went through exactly the same thing of not having any money before I started my investing journey.
But you got to start noting down where every single penny gets spent.
Listen to the podcast and I break it down for you, and explain why it's so vital.
Hope you enjoy it,
Daniel Latto
Our emotions control how we react to almost everything that happens to us.
Some reactions take place before our emotions are allowed to kick in of course (fight or flight response) but when that initial danger is over, our emotions are whats left to put together how we feel about things.
Sometimes though, our mind forces us to choose perhaps the wrong emotion.
And that emotion can stay with us for quite some time, and we even give them labels like 'depression'.
This podcast will talk about how you can choose which emotions you want to feel, how to move you out of a negative emotion and into a much more positive emotion.
It's a pretty cool technique and anyone can do it.
Take a listen
In order to achieve soething you have never achieved, you have to do things you have never done before.
Sounds so obvious doesn't it.
So how do you push yourself out of your comfort zone?
How do you step in to your power.
This podcast refers to an experience I had when I first started coaching, and there are some really cool learnings that I think you will like too.
Happy listening !
There's been a lot going on over the last few months, what with the general election, and of course some of the other things in the news including the attacks on London and Manchester.
But in this podcast I talk about creating your own bubble of wealth. The idea is that this bubble of wealth protects you from whats going on with the economy, regardless of who is in power, and whats going on in the world.
I've been taking a break for a few months, so this is the first podcast in about 3 or 4 months - so perhaps a little rusty !
You tell me.
Speak soon,
Daniel Latto
In this Facebook LIVE REPLAY, I go through some of the strategies that you can implement immediately to ensure that your website will work better, and improve the chances of getting leads.
IN this podcast you will learn :
- The 3 types of visitors your website must speak to
- The 3 things your website must answer to satisfy your visitors
It's a great, content filled podcast.
Take a look at some of our website offers at the Digital Brand Agency Website
Speak soon,
Daniel Latto
P.S. Remember all of our Property Podcasts are available here : Property Podcasts
There has never been a more important time for you to be creating content for your business.
The radio used to be the only method of getting audio out - now we have podcasts.
The newspaper used to be the way in which we got our written word out - now we have articles and blogs.
TV used to be the only way we could get video information out - now we have HD capability in our mobile phones and YouTube and Facebook LIVE to get our message out.
Times are most certainly changing - so your content strategy needs to change with it.
Hope you enjoy this podcast !
Daniel Latto
In order to track our Website Growth, we set a new target yesterday on our website for the number of visitors we get per day.
Now it’s important to point out that this Website Growth figure is not in the thousands of visitors – what we do on my website is fairly niche.
When I had my old lettings agency for example, we received an average of 35,000 visitors a month.
Think about that for a second – that’s more than a thousand people a day running through your shop – wouldn’t that help your business !
But that’s a lettings agency which had all sorts of stuff bolted on to it. It’s not a niche coaching company.
Marketing will help your Website Growth Figures So the key here is that you should be measuring some form of data so that you can then decide how to increase the numbers you’re looking at.
So if you’re getting 10 visitors a day to your website, how can you increase that to say 20 ?
If you’re getting 200 a day, how can you increase that to 400 ?
You see one of the things I’ve noticed is that when a client signs up for our 12 months coaching package (which you should do also by the way as it’s seriously awesome!) – they generally have been on my mailing list for some time.
In other words, they haven’t just found me on Google. They generally don’t fill in that form unless they have listened to my podcasts, connected with me on Social Media or messaged me in some way.
So it’s the same for you.
What leads to a person making a transaction with you ?
Firstly the need to KNOW, LIKE and TRUST you.
Secondly, they need to know that what you do (as in your service or product) can actually help them get the results they’re looking for, or will ENABLE them to move closer to the result they need.
Now what’s interesting about this is that in real life it actual works the other way around.
Track your website growth figures daily
Track your website growth figures daily
First they’re looking for a solution to their problem.
THEN they will decide whether they like and trust you enough to make the transaction.
That’s why I keep going on about video and podcasting, because it actually does both for you.
Despite creating videos for 5 years, 2016 was the first year a lead was actually generated from YouTube.
Since starting podcasts in just June 2015 (less than 2 years ago), a large proportion of leads has come from there.
But what tends to happen is that people will see you on one medium, and then seek you out on another medium; hence the idea about multiple messages on multiple mediums.
All of this can be very time consuming – which is why so many people struggle to find time to do it.
Only, the consequence of this is that then their reach no longer extends beyond the people who already know about them in their immediate circle of influence.
You have to find a way to reach out further.
And all of this ACTUALLY starts with having a plan about how many website visitors you have.
Everything you do should driving people onto the next step. Be it an opt in on a website, or to join a group (Have you joined SUCCESS JUNKIES yet ?)
From a really basic stand point, if you’re just getting 10 people per day to visit your site, you could just start placing adverts on places like Gumtree. I mean, it’s a start right ?
Get obsessed with that website visitor number. The more people who know about you, and the more people who spend time LISTENING to YOUR STUFF, to WATCHING your embedded YouTube videos, the more people are going to hang around and build the ‘Know, Like & Trust’ aspect. Website Growth is an important aspect of your business, so focus on it.
Come on admit it – most people don’t even know how many website visitors they have.
In fact they say ‘that number is so low I don’t even bother’ which is the EXACT OPPOSITE of what you should be doing!
Imagine having 50,000 visitors a month and saying ‘That number is so high I don’t even bother’ – you can say that because you’re already well on your way.
Look, if the number is so low why bother – then why bother to even have a website ?
It’s a waste of money. Might as well send Facebook Advert traffic to a squeeze page or to join a Facebook Group.
So how about you take that investment (the website) and start using it as you should.
All of this starts from checking those visitor numbers on your website.
Get to it !
Daniel Latto
Another great Facebook LIVE replay where I discuss how to deal with downtime.
I travel an awful lot. (Just in January 2017 i had 7 flights, and I have 8 in February!)
So I get A LOT of downtime where I feel like I can;t do any work.
So this video talks about what I can do during that time to get the most out of it.
Please remember to LIKE and SUBSCRIBE !
Speak soon,
Dan
Episode 100 !!
Can you believe it. Such a massive milestone to achieve. To get them started was difficult, to keep them going got easier as time went by.
Just a quick podcast this one, to just say thank you to everyone who I've interviewed, everyone who has downloaded them and listened, to those that wept (I have your emails still!) and those that replied and answered and to those that asked questions.
These podcasts are yours. They're everyone's. Share them. Listen to them. And remember that YOU too can achieve anything you set your mind to.
Speak to you on Podcast number 101 !!
Daniel Latto
www.daniellatto.co.uk
I speak to so many business who actually give up on their marketing because they simply have no way of tracking what the results are.
So they actually give up !
Yep. Crazy. Clearly, the more you do, the better you get.
So I came up with such a simple way that you can begin to track what happens over the coming months, that will then motivate you to increase your marketing as you begin to see it works.
The problem with some marketing is that you don't get instant results. And that's why people stop.
But think about it. How do you get your product or service out to someone unless they find out about you from your marketing.
It just doesnt make sense does it.
Hopefully, Podcast 99 will shed some light on it for you !
Enjoy !
Daniel Latto
Marketing on a Budget - Facebook Live Replay
So while reading a Telegraph article I could feel myself getting more and more annoyed by what they said you should do in order to market your business on a budget.
Hell - the stuff they said existed in the 1990's and if your business hasn't moved on since then, you're going to struggle.
So here's my take on it.
Hope you enjoy it !
Facebook LIVE
I'm doing more and more Facebook Live - so come and join me on my Facebook Page.
This podcast is taken directly from my Facebook Live event.
You can catch me LIVE on Facebook here : www.facebook.com/dan.latto
There's a reason why the rich get richer and the poor struggle to leave their financial dependence on needing a job.
In this podcast I go through one of the reasons why this is.
This was taken from one of my Facebook Live events - you get the message better if you watch the video (replay is on my YOUTUBE CHANNEL)
However, use your imagination for the 'whiteboard' parts of this message !
Any questions, then please ask !
Thanks for listening,
Daniel Latto
Why I work 75% Of My Time For Free - and yet I'm NOT broke.
There's a reason why some get ahead more than others, and it's down to how they value their time.
Understanding that to move forward you don't need to be being paid to do so all the time.
Listen to the podcast and let me explain in detail and this could change the way you think about your marketing efforts.
Hope you enjoy it !
Daniel Latto
So is the problem you're facing right now a real problem, one that's easily identified and where you can see the root cause of the issue, or is it a 'perceived' problem where you can only see the results of the problem, and not the actual problem itself ?
This podcast will take you through the differences between them both and what you can do to help you get over the problem that you're facing.
You're Welcome !!
Daniel Latto
For years, we've been told 'the money is in the list' and so we go off and spend money on building our list.
Only ... there's a problem. Email open rates have consistently been going down over the last 15 to 20 years.
Remember AOL when Joanna Lumley proudly announced 'you have mail' and we got excited ?
That no longer happens. Instead we're deluged with emails every single day. And that causes a problem for us marketers.
So in this podcast, I talk about what numbers you need to measure your email success by.
Take a listen,
Daniel Latto
Belief systems are an interesting subject.
For many, our beliefs are formed at an early age and we find 'stuff' that agrees with our beliefs as we get older further reinforcing them.
Then, something may happen to change that belief system, and this can rock your world.
Interestingly, you can choose what you want to believe too. Just ask a 'Flat Earth Society' member. They will absolutely 100% believe that the Earth is flat regardless of any evidence you may show them (for example, through a telescope that Saturn, complete with rings, is round - which must mean it's only the Earth thats flat in our solar system)
Anyway - none of this is life changing as such, but your beliefs surrounding money IS life changing.
Your beliefs around money can make you have a lot of it, or not a lot of it at all.
And a change in those beliefs can change your relationship to money instantly.
Anyway, take a listen, and be open to what I'm saying, as your current belief system is also holding you back right now.
Speak soon,
Daniel Latto
So is the problem you're facing right now a real problem, one that's easily identified and where you can see the root cause of the issue, or is it a 'perceived' problem where you can only see the results of the problem, and not the actual problem itself ?
This podcast will take you through the differences between them both and what you can do to help you get over the problem that you're facing.
You're Welcome !!
Daniel Latto
Which Hero Are You ?
You may not have realised this, but almost everyone has to go through some sort of trial in their life. Some obstacle to get over, some challenge to push past, some event that's happened that has the potential to push you down and keep you down for the rest of your life.
And it's in that moment, when a hero steps up. And that hero is you with a mental strength you didn't know you possessed.
Take a listen.
So whats the best strategy for making next year your best year yet ?
In this podcast I delve into 7 specific steps you can implement to make the most out of next year.
We only get one life, so we have to make each year count towards making it a life worth living.
Daniel Latto
We're often focussed on the wrong things.
Sometimes, we don't even know what we should actually be focussed on.
Is it the result ?
Is it the Journey ?
Is it the money ?
But it all seems like so much effort, there's just so much to do :(
Take a listen to the podcast, and all will be revealed !
Daniel Latto
We've just released our Brand New Property & Business Coaching Package for 2017.
So we thought we would announce it via our podcast and delve into what's included in the package.
It's pretty awesome in fact and rammed full of value.
There's even payment options.
But best of all are the THREE LIVE EVENTS in SPAIN in 2017 !
So take a look : http://www.daniellatto.co.uk