In this episode of the Wealth Creation Podcast, I explore the key elements of a successful digital marketing content campaign to enhance visibility and authority in the market. I emphasize the importance of identifying the target audience and tailoring content to suit different platforms such as LinkedIn, Instagram, and Facebook. Storytelling is crucial in keeping audiences engaged, whether through customer journeys or product narratives, and continuously generating fresh and creative content is vital. The distribution phase involves editing, copywriting, and creating strong calls to action, alongside using tools like Content Planner for efficient scheduling. Crafting engaging thumbnails, copy, and hashtags further boosts content reach. By focusing on storytelling, content variety, and strategic distribution, content creators can effectively engage their audience and strengthen their online presence. Feel free to book a strategy session for personalized guidance on optimizing your content strategy.
In this podcast episode of the Wealth Creation Podcast, I delve into the intricacies of creating a successful digital marketing content campaign with the aim of boosting visibility and authority in the market. I start by emphasizing the importance of identifying one's target audience and the platforms they frequent, be it LinkedIn, Instagram, or Facebook. The choice of platform influences the type of content created, with considerations for the audience's preferences and expectations.
Discussing the content creation process, I touch on the necessity of storytelling and the different angles one can explore to keep audiences engaged. From customer journeys to product creation narratives, each story serves as a piece of valuable content that can resonate with viewers. Moreover, the challenge lies in continuously generating fresh content and finding creative approaches to content creation, such as incorporating behind-the-scenes footage or client interviews.
Transitioning to the distribution phase, I stress the significance of editing, copywriting, and creating compelling calls to action before disseminating content across various platforms. The discussion extends to the logistics of distribution, including using tools like Content Planner for efficient scheduling and repetition of content. Furthermore, the importance of crafting engaging thumbnails, copy, and hashtags to enhance the content's reach is highlighted.
Concluding the episode, I offer insights and practical tips for content creators looking to streamline their content creation and distribution processes. By focusing on storytelling, content variety, and strategic distribution tactics, individuals can effectively engage their target audience and maximize their online presence. If you found this information valuable and need further assistance with your content strategy, feel free to book a strategy session for personalized guidance. Thank you for tuning in, and I look forward to connecting with you in the next episode!
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
How to create a digital marketing content campaign - The Marketing and Sales Show - The Daniel Latto Podcast Show - Season 9 Episode 47
In this episode, I share a recent frustrating experience as a property investor. Despite receiving an offer of 155 from a cash buyer, they attempted to renegotiate and reduce the price further after a second viewing. Prioritizing integrity in investments over short-term gains is essential for long-term success. It is crucial to conduct business ethically and maintain a strong reputation rather than compromising for immediate profits.
Today, I wanted to share an experience that recently frustrated me about property investors. After 25 years of being an investor, we have been in the process of selling a property with offers over 160. A cash buyer came in at 155, and we agreed to it with an eight-week completion timeline, which was faster than usual. However, after a second viewing, they tried to renegotiate and knock off an additional 5 grand, which was unethical and unprofessional. I firmly declined their offer and decided not to do business with someone who tries to manipulate deals in such a manner.
Reputation in business is crucial, and it is not worth sacrificing it for a small amount of money. Doing the right thing, even if it means waiting longer for a better deal, is always the right approach. Over the years, we have prioritized integrity in our investments, and I believe that is the key to long-term success in this field.
It is disappointing to encounter individuals who prioritize short-term gains over ethical business practices. In the end, it is not about the price paid or the speed of the transaction but about conducting business in a fair and honorable manner. Let's focus on doing things right and building a solid reputation rather than trying to take advantage of others for a quick profit.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
Ethical Property Investing - What NOT to do - The Daniel Latto Podcast Show - Season 9 Episode 46
Join me as I discuss our remarkable SEO success with a client, showcasing a significant improvement in website performance within just two weeks. We boosted 24 keywords, with some jumping several positions and others skyrocketing by 93 spots. This achievement highlights the power of targeted keywords and user search understanding in driving organic traffic. Stay tuned for more insightful conversations on digital marketing strategies. This is Dan Latta, signing off.
Join me in this episode as I share the exciting results we achieved for our SEO client. Just two weeks after signing them up, we've made significant improvements to their website, resulting in 24 enhanced keywords. Some keywords jumped a few places while others soared by an impressive 93 positions, from around 100 to the top 5 or 6. This success demonstrates the effectiveness of our SEO strategies and the importance of targeted keywords. Understanding what users search for is crucial; for instance, potential customers won't search for a specific business name but rather relevant phrases like "24-hour emergency plumber Leeds." Long-tail keywords and synonyms play a key role too, enriching the SEO strategy. While ranking for whimsical terms like "most handsome man in Yorkshire" may seem amusing, achieving top rankings requires dedication and expertise. SEO success is not easy, with many pitfalls along the way, but with the right approach and effort, the results speak for themselves. Stay tuned for more insightful discussions, and until next time, this is Dan Latta signing off.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
Amazing Results for our SEO Client - The Daniel Latto Podcast Show - Season 9 Episode 45
Dan discusses the common failures in marketing and sales, pointing out the absence of a structured sales process and disconnected marketing strategies. He notes that ineffective marketing efforts hinder businesses from pre-selling potential clients and establishing a strong brand through consistent content creation. Dan highlights the significance of credibility, expertise, and likeability in a robust marketing and sales approach. He concludes by underlining the importance of proper pre-selling techniques, warm-up sequences, and brand building to effectively engage and retain customers.
Dan highlights the common failures in marketing and sales for businesses, emphasizing the lack of a structured sales process and disjointed marketing efforts. He explains that many businesses struggle to pre-sell potential clients due to ineffective marketing strategies and a failure to establish a brand through consistent content creation. Dan stresses the importance of building credibility, expertise, and likeability through a comprehensive marketing and sales process. He concludes by emphasizing the necessity of proper pre-selling, warm-up sequences, and brand building to attract and retain customers successfully.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
Why most businesses fail when it comes to marketing and sales - The Daniel Latto Podcast Show - Season 9 Episode 44
I delve into the ongoing relevance of SEO in 2024, debunking claims of its demise and emphasizing the continued importance of high search engine rankings. As user search behavior shifts to mobile, understanding search intent and adapting strategies accordingly become crucial. Landing on the first page of search results is a game-changer over ranking on the second page, underscoring the necessity for businesses to secure prime positioning. The integration of SEO with content creation is vital for boosting online visibility and driving organic traffic, leveraging platforms like YouTube and Facebook to enhance rankings. While challenges like resource allocation and time management may pose obstacles, partnering with an SEO agency can help overcome these hurdles and amplify SEO impact. Ultimately, harmonizing SEO and content efforts is the linchpin to bolstering online presence and realizing success in the digital landscape of 2024.
In this video, I discuss the importance of SEO in 2024. Despite claims that SEO is dead, the significance of top search engine rankings remains high. The shift in search behavior from desktop to mobile raises questions about user intent and platform usage. Understanding search intent is crucial for businesses aiming to reach the top of search engine results pages. The difference between ranking on page one versus page two is substantial, highlighting the need for businesses to secure a place on the first page. Integrating SEO and content creation is essential for enhancing online visibility and driving organic traffic. By optimizing website content and leveraging platforms like YouTube and Facebook, businesses can improve their search engine rankings. However, challenges such as resource allocation and time constraints may arise in implementing an effective SEO strategy. Partnering with an SEO agency can help address these challenges and maximize the impact of SEO efforts.Ultimately, aligning SEO and content strategies is key to elevating online presence and achieving success in 2024.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
SEO is going to be a game changer - The Daniel Latto Podcast Show - Season 9 Episode 43
Join me, Dan, as I introduce our 2024 Spanish business retreat. Set by the Mediterranean, this two-day event focuses on personal and business growth. Through networking, goal-setting, and collaborative problem-solving, attendees gain insights to propel their businesses forward. Invest in yourself and your future by joining us for this enriching experience. I'm Dan Latto, signing off from CrossFit, excited to welcome you to the retreat.
I, Dan, want to share details about our upcoming Spanish business retreat in 2024. This retreat will take place in Spain next to the Mediterranean for two days, offering a unique opportunity to step away from your daily distractions and routines. The focus is not just on working on your business operations, but also on personal growth and long-term planning.
During the retreat, we gather for cocktails to get to know each other and set individual goals for what each participant aims to achieve by the end of the experience. Unlike traditional retreats with a set agenda, our approach involves addressing challenges faced by attendees in their businesses and collectively finding solutions based on our diverse experiences.
The retreat encourages deep thinking about the kind of life participants envision for themselves and what they hope to accomplish in their businesses. We emphasize the importance of investing in oneself, considering personal development as a key aspect of achieving professional success. The collaborative environment and wealth of knowledge among participants create a supportive space for tackling business obstacles and gaining valuable insights to propel growth.
Hosting these retreats is a fulfilling experience for me, as I witness participants from diverse backgrounds coming together to enhance both their businesses and personal growth. If you are eager to immerse yourself in a transformative business-focused environment while investing in your own development, I encourage you to explore the retreat details. I look forward to potentially welcoming you to this enriching experience. This is Dan Latto signing off from CrossFit, hoping you consider joining us at the retreat to invest in your future.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
In this episode, Dan discusses his exploration of a hot desking set up in Spain for a day. Despite being content working from home, he looks forward to the different ambiance and interactions a shared office space can offer. Dan is intrigued by the prospect of a communal workspace, curious to see how it differs from his usual routine.
In this episode, Dan shares his experience of trying out a hot desking set up for a day in Spain. He expresses his usual contentment with working from home and how activities like CrossFit provide him with necessary interactions. The prospect of working in a shared office setting intrigues him as it offers a different ambiance with people around. Even though he doesn't usually feel lonely working from home, the idea of a communal workspace seems appealing. Dan sets out to explore this new working environment, eager to see how it compares to his comfortable routine.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
In this episode, we explore the challenges of website design in 2024, focusing on the importance of persuasive copy and modern aesthetics to engage users amidst economic constraints. Understanding user intent, trust-building through testimonials, and optimizing for swift content consumption are key strategies highlighted for retaining user interest. Social media's role in driving traffic and fostering repeated interactions is emphasized, with a holistic approach combining engaging content and user-friendly design recommended for maximizing conversions in the competitive digital landscape.
In this discussion, we delve into the evolving landscape of website design in 2024, highlighting the increased challenges of convincing visitors to make purchases due to economic constraints. A crucial aspect emphasized is the need for persuasive copy and modern website aesthetics to captivate users who may quickly lose interest if a site appears outdated. The conversation delves into the significance of understanding user intent, distinguishing between research-driven visits and those with a purchasing intention, emphasizing the importance of building trust through testimonials and seamless transaction processes. The fleeting nature of online user engagement is underscored, with statistics revealing high bounce rates and minimal time spent on websites, necessitating swift and compelling content to retain interest. The role of social media in driving traffic to websites is explored, emphasizing the importance of consistent engagement to draw users back for multiple interactions before they are ready to make a purchase. The concept of building trust and rapport through repeated interactions is highlighted as a key strategy for converting website visitors into customers, underscoring the iterative process of engaging users through both social media and website content. A holistic approach combining engaging content, user-friendly websites, and strategic calls to action is advocated as essential for maximizing conversions in the competitive digital landscape of 2024.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
On this episode of the Daniel Latto podcast show, we discuss the challenges of growing a business and the importance of realistic expectations. It's crucial to make informed decisions, establish financial stability, and understand that most businesses face failures before finding success. This is Dan Latto, wishing you a great day, and we'll talk to you soon.
On this episode of the Daniel Latto podcast show, we delve into the challenges of growing a business. It's no secret that business can be tough, especially with the added pressures of the post-pandemic situation, the cost of living crisis, and global events like Ukraine. Many individuals dream of leaving their jobs to pursue their own ventures, but it's crucial to approach this with realistic expectations. While starting a business can be life-changing, it's important to acknowledge the hard work and potential negativity that can come along with it.
In our society, we are often bombarded with messages of limitless possibilities and the belief that we can achieve anything we set our minds to. However, the truth is that this outlook isn't always grounded in reality. Following your dreams and passions is undoubtedly important, but it's equally crucial to make informed decisions that are supported by data and research. Quitting your job and increasing your liabilities solely on the hope that your business idea will succeed is a risky move that should be approached with caution.
Our brains have a tendency to commit to a certain path and convince us that everything will align perfectly if we just work hard enough and have faith. Unfortunately, life doesn't always work out that way. The universe often lures us with false confidence and opportunities that may not lead to success. Therefore, it's crucial to have a realistic perspective and understand that most businesses fail multiple times before eventually finding success.
It's also important to establish other sources of income and ensure financial stability before fully diving into your business. This not only provides a safety net but also allows you to make more calculated decisions and take on fewer risks. While it might be disheartening to hear, this realistic perspective is aimed at preventing disappointment and encouraging a more practical approach.
Tomorrow, we'll switch gears and bring you a more positive episode, but for today, it's essential to understand the challenges and potential pitfalls of growing a business. This is Dan Latto, wishing you a great day, and we'll talk to you soon.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
Why growing a business is really hard these days - The Daniel Latto Podcast Show - Season 9 Episode 39
In this episode, we discuss the decline in mergers and acquisitions (M&A) due to business failures and reduced cash flow. The lack of opportunities and diminished incentives affect both businesses and our clients. We explore the importance of seizing opportunities now and effectively communicating the value of products or services. Despite challenges, there are still growth opportunities if businesses navigate with agility and strategic thinking. Thank you for joining us, and we appreciate your support.
In this episode of the Wealth Creation Podcast and the Business Growth Show, we dive into the topic of mergers and acquisitions (M&A) and its impact on the business world. The year 2023 has seen a decrease in M&A activity by a fifth compared to the previous year. This decline can be attributed to the increasing number of businesses going bust since 2022, resulting in fewer opportunities for M&A.
The lack of cash flow has also affected businesses looking to acquire other companies. With reduced economies of scale and decreased consumer spending, the incentive for mergers and acquisitions has diminished. Economies of scale, which include shared marketing, accounting, and supplier relationships, play a crucial role in expanding a business.
This downturn in M&A activity not only affects the business world but also has consequences for our clients. If their customers aren't buying, they can't afford our services. We have observed significant changes in our clients' businesses and marketplaces, with many of them valiantly trying to stay afloat amidst challenging times. However, there is a lag time between consumer spending and businesses catching up financially.
This lag time poses risks for struggling companies. If they run out of money, suppliers may lose patience and take legal actions, leading to their downfall. Furthermore, even if optimism increases and consumer spending rises, there is a backlog of bills that businesses need to settle, further delaying their recovery and ability to invest and grow.
Despite these challenges, seeking opportunities in M&A and preparing for the future can help navigate these obstacles. In the coming part of our conversation, we shift our focus to the upcoming election and its potential impact on businesses and the economy. We express optimism for change and suggest that a new government is needed to stimulate growth. While the markets usually prefer the Tories, we anticipate a period of optimism until Labour takes over. We highlight the lag time for optimism to kick in and the potential for increased cash flow and taxes as people start spending more.
We emphasize the importance of seizing opportunities now instead of waiting for optimism to return. It's crucial for businesses to effectively sell their products or services and communicate their benefits clearly. Clarity in business is essential to drive sales and ensure customers understand the value you offer. We discuss the need to position websites in a way that clearly communicates the benefits and the value of engaging in effective diagnostic conversations with potential customers.
In addition, we touch on the changing landscape of the UK and how business owners have the opportunity to focus on building their personal financial network. While we may not have the power to change the UK as a whole, we can make a difference on an individual level. We explore ideas for aiding the homeless population and delivering training funded by the council or provided for free.
In conclusion, we emphasize the need to get seen, get found, and sell effectively in 2024. It is crucial for businesses to have a clear and concise blueprint for their offerings and find innovative ways to communicate the benefits to potential customers. Despite the challenges and uncertainties, there are still opportunities for growth and success if we navigate this changing landscape with agility and strategic thinking. Thank you for joining us on this episode, and we appreciate your continued support.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
Business Focus In 2024 - The Business Growth Show - The Daniel Latto Podcast Show - Season 9 Episode 38
In this video, we discuss why SEO will be a game changer in 2024. Top search engine rankings are crucial for businesses and individuals. Mobile searches prioritize information gathering, while desktop searches have buyer's intent. It's important to have your business listed at the top of search engine rankings and utilize SEO strategies to optimize your online presence. Quality content leads to valuable backlinks and higher search rankings. Our SEO agency can help you overcome challenges and guide you to success. Reach out to us to learn more.
In this video, we will be discussing why SEO will be a game changer in 2024. Despite claims that SEO is dead, top search engine rankings remain crucial for businesses and individuals alike. It is important to acknowledge that the nature of searches may differ between mobile and desktop devices. Mobile searches tend to prioritize information gathering, while desktop searches are more likely to have buyer's intent. Regardless of the platform, it is essential to have your business listed at the top of search engine rankings.
Furthermore, it is worth noting that even small things like seeing your content on social media can significantly influence a potential customer's decision to choose your business over others. This emphasizes the importance of utilizing SEO strategies to optimize your online presence.
SEO and content creation work hand in hand, as the creation of quality content leads to valuable backlinks and increases the chances of ranking higher in search results. This involves writing SEO optimized content for your website, as well as creating engaging and relevant content for platforms such as YouTube and Facebook. Embedding this content onto web pages is also a vital aspect of the SEO process.
While implementing these strategies may come with challenges, such as time constraints and budget limitations, there is no need to worry. Our SEO agency is here to assist you in overcoming these obstacles and guiding you towards success. If you want to learn more about how SEO can benefit your business in 2024, feel free to reach out to us. We are more than happy to help you on your SEO journey.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
SEO is going to be a game changer in 2024 (but only if you do it right) - The Daniel Latto Podcast Show - Season 9 Episode 37
In this episode, we delve into the world of wealth creation and explore the concept of title splitting with Rachel Knight, the owner of TitleSplit. Title splitting involves dividing one property into multiple units with separate ownership, offering significant financial opportunities. We discuss the process, benefits, and challenges of title splitting, providing practical insights and tips for property sourcing. Plus, we highlight the value of assembling a knowledgeable team and offer a free download and discounted masterclass for further assistance. Don't miss out on this valuable episode!
In this episode, we dive into the world of wealth creation and the shortcuts that can help listeners increase their income. We are joined by Rachel Knight, the owner of TitleSplit, who sheds light on the concept of title splitting. Rachel explains that title splitting involves dividing one piece of land into multiple properties with separate ownership. This strategy is commonly used with apartments, and Rachel provides insights into the difference between freehold and leasehold properties. She also reveals that title splitting can be done with houses under permitted development regulations, allowing for the conversion of properties into apartments.
The conversation emphasizes the importance of understanding title splitting in property sourcing and highlights the financial opportunities associated with this strategy. For instance, splitting a two-bed terraced house into two two-bed flats can increase the property's value by 30%, sometimes even doubling its value on the day of purchase. This allows investors to maximize their profits by selling or renting out individual units. However, it is crucial to work with solicitors experienced in title splitting, as not all are familiar with the process.
The discussion continues with real-life examples and tips for property sourcing. The main speaker shares a success story involving the purchase of a property with three flats, where a refurbishment and title split resulted in an additional 30% increase in value. He recommends sourcing semi-detached houses with existing flats, refurbishing them, and completing the title split for optimal profits. Challenges may arise when attempting to split on sale, as banks may resist reducing security. In such cases, landlords often end up selling the unsplit block based on rent and yield valuation.
The main speaker emphasizes the value and potential of title splitting, urging listeners to focus on unsplit blocks or commercial properties that can be converted to residential under permitted development. Furthermore, he highlights the process of converting a house into two flats and addresses the challenges of splitting utilities. Soundproofing and proper coordination of professionals, including solicitors, are essential elements in this strategy to avoid financial setbacks and ensure a successful transaction.
Throughout the episode, the main speaker offers practical insights and shares valuable information to guide listeners through the title splitting process. He mentions the importance of consulting professionals and assembling a knowledgeable team to navigate this complex endeavor. The speaker also discusses the financial aspects, including property valuations, tax savings, and lender options like Shawbrooke, who offer block mortgages based on rent and yield multiples. To further support investors, the speaker mentions their company's CPD accredited training program, which equips participants with the necessary knowledge and skills.
The episode concludes with a call to action, encouraging listeners to reach out to the company for further assistance. The main speaker expresses gratitude to the audience, inviting them to like, subscribe, and support the podcast. A link is provided for a free download and discounted masterclass, and follow-up calls are offered to discuss individual situations.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
How to Make Money from Tile Splitting - The Property Cashflow Show - The Daniel Latto Podcast Show - Season 9 Episode 36
Hey everyone, it's Dan here, stressing the importance of SEO for long-term business success. It's not a quick fix, but investing in targeted keywords and niche phrases can set you apart. Reach out for a website audit and valuable insights. Don't miss the opportunity to boost your bottom line. Take that first step today!
Hey everyone, it's Dan here, and today I want to discuss the importance of search engine optimization (SEO) for the long-term success of your business. We have been tirelessly working on optimizing our website and helping our clients with their SEO strategies.
Now, I want to make it clear that SEO is not a quick fix or an overnight solution. If you're looking for immediate results, focusing on creating quality content will yield better short-term outcomes. However, if you're in it for the long haul and plan on growing your business over time, investing in SEO is absolutely crucial.
The great news is that SEO is more affordable than you might think. Contrary to popular belief, you don't need a huge budget to make it work for you. The key lies in targeting specific search terms that are relevant to your business and your target audience.
Sure, you may not be able to rank for generic terms like "plumber in Leeds." But fear not, there's a better approach. Focus on more specific terms such as "emergency plumber in Leeds" or even localize your targeting by using local postcodes. By homing in on these niche key phrases, you can effectively set yourself apart from the competition.
Don't waste your time trying to compete with big conglomerates for top-level search terms. Instead, channel your efforts towards connecting with your specific audience. For example, if you're in the credit card business, targeting terms like "best credit cards" may be out of reach. But you could pivot towards niche phrases like "credit cards for first-time buyers in Leeds." This way, you cater to a specific market and increase your chances of visibility.
The first step for you is to reach out to us. We can conduct a comprehensive website audit and provide you with valuable insights and advice on improving your search engine rankings. Even if you decide not to utilize our services, knowing where you currently stand can be immensely beneficial.
Remember, doing something is always better than doing nothing. So take that first step, whether it's contacting us or making necessary changes to your website. Investing in SEO can make a significant difference to your bottom line over time, so don't miss out on this opportunity.
I hope you found this information useful, and I'll catch up with you all in the next video. Until then, take care!
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
Let's talk about SEO in growing your business for the long-term - The Daniel Latto Podcast Show - Season 9 Episode 35
In this part of the podcast, we discuss the importance of customer experience in business growth in 2024. We highlight the significance of quick response times and personalized attention to clients' needs. We stress the need for businesses to prioritize customer experience to attract recommendations and gain a competitive edge. We also emphasize the value of authentic marketing, showcasing the true self and building trust with the audience. Staying updated on innovation and the latest trends is crucial for business growth, including adapting to short-form content and utilizing various platforms. Prioritizing customer experience and adapting to trends can lead to significant growth and success in 2024.
In this part of the podcast, we delve into the importance of customer experience in growing a business in 2024. We share a personal experience of receiving poor customer service from a management company and how it frustrated us enough to reach out to the CEO. We contrast that with our own approach to customer service, highlighting how we prioritize quick response times and personalized attention to our clients' needs. We emphasize the significance of a positive customer experience in attracting recommendations and gaining a competitive edge. We also express our frustration with other companies, such as British Gas and Santander, that have subpar customer service. We believe that businesses should focus on improving their customer experience to thrive in the coming year and share an example of how we have recently enhanced our web design department's customer service by adding a new manager. Overall, prioritizing customer experience can lead to significant growth and success in 2024.
We are constantly striving to improve our level of customer service and are frustrated when we see others providing poor customer service with contempt for their customers. One way to grow your business in the future is by increasing the level and consistency of authentic marketing. Authentic marketing means showing your true self, including flaws and sometimes inappropriate jokes or swearing. We have had success with this approach, showcasing our clients' success stories, conducting interviews, and creating various types of content to distribute across social media. Authentic marketing not only drives traffic to your website but also improves the conversion and sales process. It's important to have a clear funnel in place and make it easy for visitors to take the desired action. Removing friction, such as making it easy to schedule a strategy session or contact us, is crucial for converting leads.
In order to grow your business in 2024, it is important to stay updated on innovation and the latest trends. For example, Facebook groups used to be the go-to for driving traffic, but now they are no longer effective as Facebook has changed its policies. It is crucial to keep up with these changes. Another important trend is short-form content, such as shorts, stories, reels, TikToks, and Snapchat. These formats are more effective in driving traffic and building awareness compared to long-form content. The strategy we recommend is to use shorts for subscriptions and long-form content for sales. This involves posting short versions of content across various social media channels while also providing access to longer-form content. For example, this live stream is a long-form piece that will be shared on various platforms, while shorter snippets will be chopped and posted separately. We also have a podcast show and a combination of audio-only and video content to cater to different platforms. This shift to the latest trends has resulted in increased views and reach for our clients, allowing them to reach a wider audience. It is essential for your business to adapt to these trends as well. Click like or subscribe to our podcast for more valuable content.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
How to grow your business in 2024 - The Business Growth Show - The Daniel Latto Podcast Show - Season 9 Episode 34
In this episode of the Daniel Latto Podcast Show, I talk about the importance of staying motivated and consistent in pursuing our long-term goals. It's freezing in Spain right now, but that won't stop me from prioritizing my fitness and sticking to my workout routine. I know it's tempting to just relax and stay in the comfort of our warm homes, but I understand that indulging in that every day won't align with my aspirations.
Self-motivation is key, and it's the fuel that keeps us going. There's no magic formula for staying motivated, but consistent effort is necessary if we want to make progress towards our goals. I have my trusty rescue dog Luna by my side, and together we're ready to conquer our CrossFit session, even in this chilly weather. Let's push ourselves and keep moving forward!
In this episode of the Daniel Latto Podcast Show, Dan shares his thoughts on staying motivated and consistent in pursuing his long-term goals. Despite the freezing temperatures in Spain, he is determined to prioritize his fitness and workout routine. Dan acknowledges the allure of comfort and relaxation but understands that indulging in them every day won't align with his aspirations. He emphasizes the importance of self-motivation and the fuel it provides to keep pushing forward. While he admits there is no magical formula for staying motivated, Dan firmly believes that consistent effort is necessary to make progress towards your goals. With his trusty rescue dog Luna by his side, Dan prepares to conquer his CrossFit session, even in the face of chilly weather.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
In this episode, we discuss the pros and cons of hiring virtual assistants. The necessity for a virtual assistant depends on the scale of your business. Smaller enterprises or solopreneurs may be interested in having additional support, but there are challenges to consider. One major obstacle is cultural differences, which can result in a mismatched aesthetic for your brand. Language disparities can also be problematic, leading to confusion. Training and supervision are crucial when working with virtual assistants, as explicit instructions and feedback are necessary. Even local assistants require training and supervision, especially in technical fields like website design. Ultimately, the decision to hire a virtual assistant is subjective, so we encourage you to share your thoughts in the comments section. Take care and have a fantastic day!
In this episode, I delve into the topic of virtual assistants and provide my perspective on why you should think twice before getting one. The necessity for a virtual assistant is often contingent upon the scale of your business. Smaller enterprises or solopreneurs may be enticed by the notion of having additional support, but there are numerous challenges to consider.
One significant obstacle stems from cultural differences. If your virtual assistant hails from a different country, their divergent taste in website design may result in an outdated or incompatible aesthetic for your brand. Language disparities can also prove problematic, as variations in spelling and pronunciation can lead to confusion.
Moreover, training and supervision play pivotal roles when working with virtual assistants. It is incumbent upon you to provide explicit instructions, offer constructive feedback, and invest time in teaching them how to correctly execute tasks. This is especially pertinent for technical virtual assistants, such as website designers. While they may have proficiency in tools like Canva, the final outcome may lack the professional finesse you desire.
Even if you choose to hire local assistants, training and supervision remain essential. In my line of work, which encompasses digital marketing, we often find ourselves educating business owners on best practices rather than exclusively relying on their expertise.
Ultimately, the decision to employ a virtual assistant is a contentious one, with opinions diverging. I invite you to share your thoughts in the comments section and continue the conversation. Take care, and have a fantastic day!
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
In today's episode, we explore the benefits of transitioning a business online. This includes reducing costs, providing convenience to customers, expanding our reach, tracking engagement, and enhancing the overall experience. Thanks for tuning in!
In today's episode, we delve into the advantages of transitioning a business into the online realm. One key benefit is the reduction in costs that can be achieved by eliminating physical meetings and travel expenses. By conducting operations online, we can save money and redirect those resources towards other areas of the business. Another advantage is the convenience offered to customers. With online platforms, we can provide easily accessible resources and information, such as FAQs and product guides, enabling customers to find answers and solutions at their own convenience. However, it is crucial to maintain a human touch in the sales process. While automation has its place, it is important to remember that personal interaction plays a crucial role in building trust and understanding customer needs. Moving our business online also expands our reach exponentially. Unlike physical events with a limited number of attendees, online platforms like YouTube, Instagram, Facebook, Twitter, and LinkedIn allow us to connect with a much larger audience. We can reach our target demographic, as well as individuals who may have never encountered our brand before. This wide reach enables us to bypass gatekeepers and directly communicate with our desired audience. Furthermore, online platforms provide us with valuable tracking capabilities, allowing us to discern which keywords and content generate the most traction and engagement. Armed with this information, we can refine our content strategy to focus on what resonates with our audience. Lastly, going digital offers convenience not just to us, but also to our customers. With the ability to schedule calls and appointments without the need for travel or parking, we can make conducting business as hassle-free as possible for our clients. This customer-centric approach fosters loyalty and enhances the overall experience. Thank you for tuning in to today's episode. We hope you found these insights on moving a business online helpful. Be sure to stay connected and subscribe to our podcast for more informative discussions.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
In this episode, I discuss the exciting prospects that 2024 holds. We need to step up our game and increase our content output to reach a wider audience. We're also focusing on outreach initiatives to forge new connections. For existing clients, we have a special event planned in June. Let's make 2024 the standout year of our lives. Good luck!
In this episode of the Daniel Latto Podcast Show, I, Dan, discuss the exciting prospects that 2024 has in store for us. As we embrace the new year, it is important to acknowledge that it will come with its fair share of opportunities and challenges. To truly make the most out of 2024, you must be prepared to put in the necessary effort and dedication.
Simply relying on the same amount of work and strategies as in 2023 won't be enough, as everyone around you will be stepping up their game. That means you have to step up too. We are committed to this cause and have decided to double or even triple the amount of content we release on a daily basis. By increasing our output, we can capture more attention and reach a wider audience.
In addition to ramping up our content production, we will be focusing more on outreach initiatives. This will involve making introductions via email and actively seeking out networking events to attend. Through these efforts, we hope to forge new connections and strengthen existing relationships.
For our valued existing clients, we have something special planned. In June, we will be hosting an exclusive event that will be free for those who pay monthly. This gathering presents a unique opportunity for us to solidify our bonds and build upon the success of the event we organized in 2023. We are committed to nurturing these relationships and fostering a sense of community among our clients.
As a whole, 2024 holds immense potential for each and every one of us. However, it will only be realized by putting ourselves in front of more people. Whether you're promoting a product, service, or your own business, this is the year to make your mark. Take the necessary steps, embrace the challenges, and seize every opportunity that comes your way.
Let's make 2024 the standout year of our lives. Good luck to all!
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
In this episode, we discuss the digital transformation of UK businesses, the role of social media, and the potential of AI. We emphasize the importance of engaging with your audience, utilizing AI for content ideas, and embracing authenticity in marketing. E-commerce and membership courses offer exciting opportunities for growth. Thanks for listening, and don't forget to like and subscribe. This is Dan Latto signing off.
In this episode, we delve into the digital transformation of UK businesses and how it can impact your wealth and success. The online landscape is rapidly evolving, and businesses need to adapt to stay ahead. The COVID-19 pandemic has only accelerated this shift towards online transactions and interactions. Social media plays a crucial role in this transformation, allowing businesses to showcase their values, expertise, and offerings to a wider audience. It's essential to curate the narrative you want to be known for on social media platforms.
We also explore the fascinating realm of AI and its impact on our lives. I share my experience of using AI to generate show topics, turning to chat GPT for inspiration. AI can help with generating ideas and even assist in creating marketing campaigns, but it's important to use critical thinking and not blindly rely on AI-generated suggestions. The future of AI in voice recognition holds great potential for personalized recommendations, reminiscent of iconic sci-fi moments like Captain Picard interacting with the computer.
We emphasize the current window of opportunity to utilize AI in generating content ideas for your business. AI can be a valuable tool, but it's crucial to still actively engage with your audience and explore various topics. The growth of e-commerce and the rise of microtransactions present exciting prospects for businesses. Taking control of your online store and incorporating features like clickable links in your social media posts can drive traffic to your website. Additionally, membership courses are gaining popularity as a profitable avenue to explore.
Authenticity and relatability have become paramount in marketing. User-generated content and testimonials from real customers can contribute to success. This provides a great opportunity to create raw and engaging content that resonates with your audience. We discuss the success of our sheep sharing video, which garnered 300,000 views due to its raw and authentic nature. There's enormous potential for growth in 2024 by creating videos that allow viewers to get to know, like, and trust you. Whether structured or spontaneous, there's a place for both types of podcasts.
To wrap up, we hope you found this episode useful and insightful. We appreciate your support and encourage you to like and subscribe to the entire podcast. Thank you for listening, and we look forward to catching up with you in the next episode. Have a great day and take care. This is Dan Latto signing off.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk