In this part of the podcast, we discuss the importance of customer experience in business growth in 2024. We highlight the significance of quick response times and personalized attention to clients' needs. We stress the need for businesses to prioritize customer experience to attract recommendations and gain a competitive edge. We also emphasize the value of authentic marketing, showcasing the true self and building trust with the audience. Staying updated on innovation and the latest trends is crucial for business growth, including adapting to short-form content and utilizing various platforms. Prioritizing customer experience and adapting to trends can lead to significant growth and success in 2024.
In this part of the podcast, we delve into the importance of customer experience in growing a business in 2024. We share a personal experience of receiving poor customer service from a management company and how it frustrated us enough to reach out to the CEO. We contrast that with our own approach to customer service, highlighting how we prioritize quick response times and personalized attention to our clients' needs. We emphasize the significance of a positive customer experience in attracting recommendations and gaining a competitive edge. We also express our frustration with other companies, such as British Gas and Santander, that have subpar customer service. We believe that businesses should focus on improving their customer experience to thrive in the coming year and share an example of how we have recently enhanced our web design department's customer service by adding a new manager. Overall, prioritizing customer experience can lead to significant growth and success in 2024.
We are constantly striving to improve our level of customer service and are frustrated when we see others providing poor customer service with contempt for their customers. One way to grow your business in the future is by increasing the level and consistency of authentic marketing. Authentic marketing means showing your true self, including flaws and sometimes inappropriate jokes or swearing. We have had success with this approach, showcasing our clients' success stories, conducting interviews, and creating various types of content to distribute across social media. Authentic marketing not only drives traffic to your website but also improves the conversion and sales process. It's important to have a clear funnel in place and make it easy for visitors to take the desired action. Removing friction, such as making it easy to schedule a strategy session or contact us, is crucial for converting leads.
In order to grow your business in 2024, it is important to stay updated on innovation and the latest trends. For example, Facebook groups used to be the go-to for driving traffic, but now they are no longer effective as Facebook has changed its policies. It is crucial to keep up with these changes. Another important trend is short-form content, such as shorts, stories, reels, TikToks, and Snapchat. These formats are more effective in driving traffic and building awareness compared to long-form content. The strategy we recommend is to use shorts for subscriptions and long-form content for sales. This involves posting short versions of content across various social media channels while also providing access to longer-form content. For example, this live stream is a long-form piece that will be shared on various platforms, while shorter snippets will be chopped and posted separately. We also have a podcast show and a combination of audio-only and video content to cater to different platforms. This shift to the latest trends has resulted in increased views and reach for our clients, allowing them to reach a wider audience. It is essential for your business to adapt to these trends as well. Click like or subscribe to our podcast for more valuable content.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
How to grow your business in 2024 - The Business Growth Show - The Daniel Latto Podcast Show - Season 9 Episode 34